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Latest posts
Binge-Worthy Email Onboarding Series
Most email programs waste the highest-engagement window they'll ever have - the moment right after signup. Here's how to turn your onboarding emails into a ...
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To delete or not to delete Inactive subscribers? That is the question!
Deleting inactive subscribers is common practice. But are 'inactive' contacts really inactive? And what about email's subliminal role in brand awareness?
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7 reasons why not to use your email marketing platforms forms
While every email marketing platform includes signup forms, there are better alternatives. Why should you consider using external signup forms instead of your email marketing ...
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DMARC Common Mistakes and Fixes
Why Is DMARC Important? One of the mandatory requirements introduced by major mailbox providers in 2024 for bulk senders was to set a DMARC record. ...
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